Insider View: Earn Extra Income As a Creative Memories Advisor!


Love to network, share memories and looking for a second income as a side hustle? Become a Creative Memories Advisor! If you’re familiar with direct sales and social selling, you’ve probably heard a lot about “Career Plans,” which are often crazy-complicated. So what about our plan?

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Scrapbooking… It’s Good for Your Health!


Did you know that scrapbooking is good for your health? Really, it is! Creative Memories Advisors have long described what they do as “therapy,” “my happy place,” “what I do for me” and “my fun job.” It turns out that latest news in neuroscience backs up what they’ve known all along!

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Creative Memories Scrapbooking Company Thriving in 2018!


It’s been three years since the Direct Selling News first interviewed Creative Memories’ then-new owner, Caleb Hayhoe, about his decision to resurrect the Creative Memories brand and scrapbooking products and create a never-before-seen direct sales and social selling earnings plan.

Continue reading Creative Memories Scrapbooking Company Thriving in 2018!

Meet Us Monday: Tara Dickinson

Tara Dickinson is an Illustrator and Graphic Designer for Creative Memories, beer snob, kitty lover and can eat more pancakes and pizza in one sitting than you can imagine. 

Going into her second semester at St. Cloud State University in 2007 Tara decided to make a seemingly impractical career choice and pursue a BFA in graphic arts. Her talents got her in the door with an internship in her final semester of college with CM. She was then officially hired on as a Graphic Designer and Illustrator in the spring of 2011. She then stayed on board until 2013. After that Tara went on to work a short stint in Advertising. The agency was a great experience and she was able to expand her knowledge and skills, but she missed the creative freedom from her former illustrative job. Luckily for her she got an early Christmas gift and was called back to work for Creative Memories mid December of 2015. 

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Meet Us Monday: Andrea Stransky

Hi All –

My name is Andrea Stransky and I have spent the last 10 years working at CM.  I started off in a temporary position in the Digital Customer Service Department helping with the Digital Center and software.  A short time later, I was offered a permanent position in the Consultant Services Department.  From there, I became a Trainer for other CSR’s helping them to deliver excellent service to all of our Consultants and Customers.  Like many of you, I have been alongside CM throughout the many changes over the years.  I took, what I like to call, a 6-month “vacation” from CM as Ahni & Zoe was shutting down.  I enrolled back into college to finish my degree in Business Management.

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Meet Us Monday: Amy Crandall

Hi all!  My name is Amy Crandall and I am a distribution specialist, which consists of being a machine operator, bookmaker, shipper, and miscellaneous office duties.  I joined Creative Memories in 2002, Valentine’s day to be exact.

Picking, packing, and shipping your orders is one of my daily duties.  I also run a few of the machines that create the components of your albums before we put them together with tender loving care.  We have a small crew, but we go where the work is, flexing to different areas to get the work done.  It’s my “at work family” and I wouldn’t trade them for anything!  My twin sister, Beth, also works within our small team.  And we actually get along…lol!

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How to Make a Baby’s First Year Scrapbook

The first 12 months of a baby’s life are filled with precious moments that need to be photographed and saved. You may have noticed the wonderful photo trend that’s encouraging moms and dads to document a baby’s first 12 months in creative ways.

I’m going to share with you how you can create a baby’s first year album as a gift for a friend or family member. As an avid scrapbooker, I absolutely love sharing my completed albums with those I love. Not everyone in my life shares my passion for paper-crafting, but they all see the value in having memories preserved. Plus, they love spending time looking through the photos and reading the journaling. As you can imagine, when a completed album is gifted to them the response of appreciation is overwhelming!

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Meet Us Monday: Dan Perlinger

Hey all!  My name is Dan Perlinger, and I am the Operations Team Lead for Creative Memories.


I joined the company in March 1995 and my first duties were picking and packing orders in the shipping department on 2nd shift.  Being raised on a farm in rural Minnesota, it was easier work than picking rock or baling hay and the hours fit perfectly into my class schedule at Saint Cloud State University.  After 2 ½ months we added a 3rd shift in shipping and I was approached to be a Team Lead responsible for training the new staff.  “Sure, I’ll do it!”  The Spring Semester had just ended, so I gladly accepted the position until classes resumed in the fall. I was majoring in Operations Management and CM seemed like a great place to work until I completed college.  Before I knew what was happening, three years had passed and I advanced three more times in the shipping department.  At that point, the light bulb went on that CM was a great match for what I wanted in a future career.

In 1999 I graduated from SCSU while Creative Memories continued growing exponentially each year. Many employees grew right along with CM accepting the challenges, learning new skills, and gaining advancement opportunities along the way.  The years, Showcase Marketplaces, system implementations, company adaptations, and employee faces continued to fly by.

I was honored in 2014 when asked to join the employees responsible for bringing in the new Creative Memories and looked forward to the challenge.  I am privileged to be a part of the Operations Team which consists of just 11 members with diverse personalities, communication styles, and skill sets.  Our biggest task involved moving and setting up all the product manufacturing equipment, warehouse racking, inventory, and building a pick to light distribution system in a new facility.  November was the target CM launch, so we had only a matter of months to accomplish these goals.  Impossible you think?  Ha!  Not with this team!  Although communication may have become “colorful” at times, those diverse personalities took the challenge head on and let their skills shine through.  It was felt throughout the facility when Operations built and shipped their first albums that November hitting the intended CM launch date.


As we march forward continuing our mission to provide quality products in an accurate and timely manner, we challenge each other to improve internal processes and also our team.  Each member came on board with specific areas of expertise that we continue sharing to make us stronger as a whole.  I am proud to be a part of such a great team and an exciting company!

Outside of work I strive to put “Mr. Serious” away and find ways to relax.  I am a 10 year WBT member at Old Chicago and recently completed my 50th World Tour.  Being a huge sports fan, it is a perfect environment to watch the game or swing by after work and talk to the locals.  We schedule many fun events during the year such as a charity golf tournament, group buses to catch Vikings, Twins, and Wild games along with a smaller group visiting Vikings Training Camp in Mankato.


The favorite place for me to relax is at the land that my family still owns from when we used to farm.  Now it’s used for recreation rather than work with awesome trails cut throughout the property for 4-wheeling or just going on a nature walk to take photos.

Mom and I celebrate Mother’s Day weekend there and I also invite friends out several times a year including our Annual Snowshoeing Weekend that my 71-year-old Mother still participates in!


If you made it this far, congratulations and thanks for reading my rant!  Ha, ha, ha!  Here’s to a bright future!

Meet Us Monday: Carrie Hyopponen


In a past life, Carrie had a cabin nestled up in the woods on the MN North Shore, miles away from crowds of people.

Her cabin was equipped with a professional grade kitchen and her own library that had one of those tall slidey ladder thingys and a wall of windows overlooking the water.

She cared for a herd of cats and would spend her days making art.

She would eat as much pizza and buttered toast as she wanted because she wasn’t allergic to gluten or dairy.

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