#FeatureFriday is here, and have we got a great feature for you! It’s time for you to be properly introduced to Full Bloom – a floral collection that comes fresh from the garden of our Product Designer Alex’s mind – shared in her own words! Let’s take an inside look!
What Inspired This Collection?

“Mother Nature’s beauty. She offers such a variety of elements, and yet everything is cohesive, much like Full Bloom. The organic quirks of natural elements are complemented so well by the imperfections of handmade art.”
How Would You Describe the Palette?
How Would You Describe the Papers?
“I created the papers by hand, so naturally there are some crooked lines, some bleeds, and some textures which give Full Bloom its character. There are brushstrokes and washes of color, blooms and intricate foliage, stripes and splatters of paint. I tried to be thoughtful and intentional as I made each stroke; it was time-consuming, but worthwhile and rewarding process.”
What is Unique About the Collection?
“It was all painted by hand in gouache and watercolor, and colored digitally. It is 100% original to Creative Memories.”
What Do You Envision This Collection Being Used For?
-Take the Full Bloom Challenge-
Last, but not least we wanted to let you know about the fun challenge we have going on right now! If you take the Full Bloom Challenge Quiz, you could be one of 3 people to win a $100 Shopping Spree to Creative Memories! Click here for more details.
You have a real gift! Your work is beautiful. The line is sure to be a huge success. Thank you for your hard work!