A Peek Behind the Watercolor Curtain: Creative Memories x Amy Tangerine

The energy here at Creative Memories Home Office has been absolutely electric as we’ve worked side-by-side with the incredible Amy Tangerine to bring this vibrant new collection and kit, On the Bright Side, to life!

We wanted to give you an exclusive, behind-the-scenes look at the magic that happens when high-quality memory-keeping meets signature watercolor joy.

From First Concept to Final Perfection

The journey of any new collection is a fascinating process, and working with Amy was pure collaboration from start to finish. Our teams loved translating her bright, colorful designs and charming hand-lettering into papers, stickers, and embellishments that maintain the Creative Memories standard of excellence.

See the design team huddled around prints, tweaking color palettes to ensure those vibrant watercolors truly pop, and video of the production team running test prints to guarantee every sheet of paper is acid-free, lignin-free, and perfectly photo-safe. It’s a labor of love that ensures your memories are preserved beautifully for generations.

Amy Comes to Minnesota!

The highlight of the development phase was certainly having Amy visit our home office right here in Minnesota! It was a fantastic opportunity for her to meet the incredible product development, design, and operations teams who are dedicated to bringing her vision to your scrapbooks.

The visit was filled with creative brainstorming, laughter, and, most importantly, seeing the physical collection take shape. Amy got an up-close look at the final products—the papers, the stickers, and especially the all-in-one Album Kit.

Seeing the Albums Roll Off the Line!

One of the most exciting parts of her trip was getting to tour the production floor and see the album kits being assembled right on the line! It’s one thing to see a digital mock-up, but watching her designs come together into the final, premium-quality albums you know and love was truly special.

And for a few lucky scrappers, there’s an extra surprise! Amy was so excited, she even stopped to personally sign some albums as they came off the production line.

The Creative Memories x Amy Tangerine On the Bright Side collection and album kit and collection is now live, so purchase yours and get ready to add a burst of sunshine and color to your memory-keeping!