It’s been three years since the Direct Selling News first interviewed Creative Memories’ then-new owner, Caleb Hayhoe, about his decision to resurrect the Creative Memories brand and scrapbooking products and create a never-before-seen direct sales and social selling earnings plan.
Hello! My name is Shari Rieland, and I am the Director of Product Development.
In my role, I have the privilege of managing the product life-cycle which starts with idea generation and ends with product evaluation after launch.
One of my favorite parts of this role is that I get to interact with so many people along the way from everyone inside the home office, to vendors near and far and with our customers, which of course includes our fabulous field of Advisors.
It is amazing how much you learn from others!
Since I joined CM back in 2005, I have always been in product development. My first role was a Product Specialist on the Tools team and one of my first projects was the Tape Runner re-design….Nothing like stressing out the newbie with a re-design to one of the most popular CM products!
Fast forward 11 years (wow!) and I am now honored to be able to lead the process and keep driving us forward with our high quality products. But I definitely do not do it alone!
I am very grateful to walk alongside the team at the Home Office and all of the Advisors who provide great feedback and insight to keep producing the best products.
When not at work, you will find my husband and I running our three kids to sporting events, hanging out on the lake (since we live in the state of 11,842 lakes but who’s counting) and spending as much time with family and friends as we can.
Oh, and right now building a new house- just a small task on the to-do list.
Many of you ask about who it is that does this or that here at Home Office.
There are a lot of talented individuals that help support the Advisors, and ultimately bring you the top notch scrapbooking supplies you use.
Beginning today, and then each Monday going forward- we will introduce you to one of our employees who help make this CM world go round!
The heart of our business is, of course, getting photos into albums so they can be revisited and treasured for years to come. One spectacular bonus to this richly rewarding hobby is the time spent with other creative folks when you attend an event where the focus is on finishing albums.
CM Advisor Candace Bouldin shares some great tips and advice for anyone considering hosting their own crop or attending a cropping event on her blog. She offers super advice on all aspects – even how to organize and prep layouts before you even leave the house!
Fran Smitherman also recently shared a great article on how rewarding it can be as a member of The Scrapbooking Community. Another great read on how important photo albums are as a lifelong reminder of relationships as well as forming new ones, too.
We love hearing stories of folks who have connected and become lifelong friends as a result of scrapbooking. What’s your favorite connection you’ve made because of scrapbooking?
CM Advisor Stefani Jones did a little digging for us to find out exactly how other Advisors run their businesses. We love the variety, the flexibility and the opportunity to make this business fit into anyone’s lifestyle. If you’re interested in learning more about the opportunity, visit our website. Thanks for such a great post, Stef!
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It’s a Thursday afternoon. I’m wrapping up at my full-time job and texting tonight’s host to let her know how pumped I am to come teach a card class at her house in a few hours.
After I tie up some loose ends and log off my work email account, I’m looking through my card class checklist. I’ll get the supplies and tools I need, pack them into my car, and head out soon so I can help my host and her four guests create the cards I’ve designed using fantastic CM tools and papers. Click to read full post
Take a peek at this fantastic article in Direct Selling News – we’re proud and humbled to be featured in their Industry News section!
Click to read the full article:
Signing up as an Advisor is as simple as ordering a product. Learn more about the CM Advisor opportunity.
If you are planning to sign as an Advisor, sign up before ordering and make sure you receive the email titled Welcome to confirm your Advisor status. It’s important to sign up BEFORE you place your first order to ensure your order is included in your account balance. If you order as a customer, then sign as an Advisor, your customer order will not count toward your balance.
These examples show someone signing up direct to the Company. If you wish to sign under a current Advisor, you’ll want to come to the site through their Advisor link. You can also choose your intended upline Advisor as you’re going through checkout.
To sign up, select “Join” on the top or left navigation.
From the Join page you can click Learn More to get more detail on the Advisor program. Choose Sign Up Now to purchase the Advisor fee.
After reviewing the Advisor Agreement and Policies, click the check box accepting the terms, then click Add to Cart and go through the Checkout process.
Next you’ll want to click on My Account on the top of the site.
This is your Dashboard where your personal order history will appear. To get to the Advisor back office, click the blue button.
Below is the Advisor back office home page. It shares the three things you’ll want to do first. The most important is visiting the Advisor Basics page. It offers step-by-step tips on getting started, including how to set up your link, upload your photo, appear on the Advisor locator and more.
Follow the steps, and that’s it – you’re in business! Welcome!
1. “Your Advisor:” – links and cookies. When I come through another Advisor’s link to sign up, I see their name and “Your Advisor” under the shopping cart. Once I signed up as an Advisor, their name disappears. Does that mean I am no longer connected to them?
That means the site is working as it should. Once you sign up as an Advisor, you will see your own name on the site. Your upline’s name is shown under your Settings in the Advisor back office, as shown to the right.
Cookies are set when people visit an Advisor’s site. Here’s how they work:
When you come through another Advisor’s link, the site thinks you are a customer. So it will show “Your Advisor:” and their photo next to the shopping cart.
If you are a customer and sign up to be an Advisor, the “Your Advisor” (now your upline) will disappear from under that area and it will be you instead.
The way to know if the site recognizes you (and that you’re logged in) is whether or not it says “Welcome, Your Name!” in the top left of the black header. If you see that, you’re logged in and the site knows it’s you. So you can order, check your back office, etc. as an Advisor.
2. I just signed up as an Advisor, and as I’m ordering, the site is not showing an Advisor discount.
Advisors order at retail so that your account balance grows faster, and so you have the same experience your customers do. You receive your ‘discount’ back as profit, as well as commissions earned on team members weekly for all Advisors who are signed up for direct deposit.
The new CM Advisor opportunity was designed with both the casual scrapbooker and the income- and team-builder in mind. It’s based on the simple principle that the more you do, the more you earn. With this plan, noting what it isn’t is as important as what it includes.
There are no minimums and no personal volume, group volume or leader requirements. Really. There are no titles or ranks…everyone who signs up is a CM Advisor. You can sign up directly or under an existing Advisor…the choice is yours.
To offer you the freedom and flexibility of working when you want, how you want, it’s an annual plan with a low annual fee (the only mandatory amount payable to be an Advisor). So you can share the mission and products by working seasonally, monthly, weekly or daily…it’s up to you. Click to read full post
Thank you for sharing your excitement! We’ve been hearing from people across North America (and all over the world), that nothing compares to Creative Memories’ products for quality, design and longevity. And now they’re available alongside the fresh, easy-to-complete Ahni & Zoe line.
If you’re a build-a-page-from-scratch person, we’ve got you covered. We’ll offer Creative Memories authentic Bookcloth Coversets in a variety of colors (all in True 12×2 size), white, natural and spargo Refill Pages and Page Protectors, 4 new paper packs, the Tape Runner and 9″ Trimmer, with more to come over the following weeks and months (after the initial ramp-up, products will be launched quarterly). Many of you have asked about popular tools, like the Border Maker and replacement blades, and our product team is working on them, so stay tuned. Click to read full post
“If opportunity doesn’t knock, build a door.” – Milton Berle
The new Creative Memories opened its doors again in the United States and Canada in November 2014. After an outpouring of support and love from Advisors and Customers, the entrepreneurial-minded CM team has continued to grow strong and debt-free, opening in Australia in November 2015. The nimble home office team continues to release innovative scrapbooking products and new product designs each month, thriving on the energy shared by Advisors and Customers for the Creative Memories brand.
The new Creative Memories story begins back in 1997 when a growing company called Creative Memories approached Caleb Hayhoe’s product design and sourcing company to add new product innovations to their scrapbook business. At that time, Caleb’s company employed over 300 people in Asia and was a leading supplier to the cosmetics industry. Caleb was intrigued with the opportunity and made the trek from Hong Kong to St. Cloud. Within minutes of meeting the CM team he “got it,” fell in love with the mission and found there was mutual respect for the importance of outstanding product quality. The relationship flourished and over the years Caleb attended many Showcases, workshops and parties, developing a deep admiration for the spunk and passion of the Consultants.